April 5, 2011
by David Crandall
31 Comments

The Secret Goal

One year ago this month

It had been a year since the mass layoff that changed how I think about the world. I had lurked in the online shadows of obscurity the entire time providing only comments on blogs and a Twitter account as any evidence that I existed. Like all good lifestyle designers, I had read the Tim Ferriss manifesto and was forever infected.

You’ve probably read that story on a hundred blogs by now. So what makes this post any different?

Well, for one, I’m married. If you’ve been following my adventures for a while, you may have already encountered the story where I introduced my wife to this craziness. Also, I have children (three of them). Now granted, in the grand scheme of things, none of this is all that unique (though it DOES seem uncommon for most of the lifestyle design group).

Here’s what makes today’s post a bit different.

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March 10, 2011
by David Crandall
4 Comments

SXSW or Bust!

David Crandall
My new business cards for handing out at SXSW. (Yes, my number is correct on the real one)

One year ago

One year ago I was sitting at a desk and watching as all the shiny happy people Tweeted about their grand adventures at SXSW (South by Southwest). I remember looking longingly at my computer screen and wishing I was there with all of the magics.

It was at that point that I turned to the two guys that worked with me and said “I’m going to be there next year.”

It’s next year.

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February 24, 2011
by David Crandall
24 Comments

How being well-rounded has cost us cold fusion and unicorns

Are YOU an expert?

Our society has told us to focus on being well-rounded. But in a world where the search engines at our fingertips can tell us more than any well-rounded individual, we need focused experts! See how three hypothetical people measure up in the world of experts and well-rounded individuals and what it costs them (and us) in this satirical look at how we evaluate people.

What’s inside:

A look at three combinations of school grades and how those might play out in the real world:

  • How we are discouraging future experts
  • How we reward mediocrity
  • Why you might seek to be tutored by a failure

Bonus worksheet

  • Identify YOUR expertise
  • Start thinking about how to be the expert in your life

Pay with a Tweet and get your copy FREE!

Excerpt

Johnny becomes an adult, finds the internet, and starts studying Science again. He scribbles formulas in hundreds of notebooks all over his apartment. In one notebook is an outline for cold fusion. In another, the solution to the fossil fuel problem. In a larger notebook, he has figured out how to create the DNA for a unicorn and bring one to life. A unicorn. A REAL LIVE UNICORN! Not some stupid ass horse with a horn stuck on it, but a unicorn that vomits rainbows, grants wishes, and makes Starburst jellybeans rain from the sky! He does that!

Get your copy FREE!

Note: Pay with a Tweet allows you to download the min-ebook for free in exchange for tweeting a link to this post. No money is required. Really! Promise!!

February 8, 2011
by David Crandall
24 Comments

The night before

My wife and daughters

In less than 12 hours, the newest member to this family will have arrived.

The young prince arrives tomorrow

I have been writing a lot about kingdoms lately. You should know that I view myself as royalty in mine. I’m not a arbitrary character or a filler role. I am the king.

Tomorrow, the prince arrives.

My wife (the queen) and I are making the final preparations as we spend our last day as parents of only two children.

I’m so excited that I couldn’t help but write about this today.

I’ve waited so long

I love my daughters Ella and Eden. I love them so much that I view them as these little magical creatures who live in my house. God knew what He was doing when he gave me daughters first.

But I can’t tell you how long I’ve wanted a son.

Even before being married I often thought about the weight of being the father of someone who would grow into a man. What successes in my life would I hope that he would share? What failures would I warn him to avoid? What things would I teach him? What would he teach me?

I’ve waited so long.

I remember with both of my daughters that I was the first person to kiss them. The first person that ever kissed them! How amazing is that?!

I can’t wait to hold my son David tomorrow in my arms. To be the first person to kiss him. To hold him. I can’t wait to whisper to him and tell him how long I’ve waited for him. How much I love him!

The young prince is coming.

Children

I’ve mentioned often on this blog and in interviews that I feel like somewhat of an anomaly in the Lifestyle Design niche since I am not only married, but have children.

Everyone writes about their adventures in Asia, outsourcing their tasks, living off of dollars and paying in rupees. We read about monetizing and optimizing.

But let me tell you a little about the adventure that is parenting.

My wife and I have been given the awesome responsibility of molding another human being! And not just one, but multiple humans. Lifestyle design? We are literally creating the foundation of thought that will carry these people throughout their lifetime. Their very names were given to them by us!

A lot of bloggers I admire are moving towards making an impact in people’s lives. They hope to raise money or provide support for people to make a better living. I love that and find myself drawing nearer to these types of people.

Why? Because as a parent, I absolutely impact people’s lives. My daughters will look to me for years as the primary man in their life. Even when they choose someone else to fill that role, I know that I’ll still have an impact. My son will form his first thoughts of being a man based on my words and actions.

It is humbling and bigger than anything you can possibly imagine if you have not felt it yourself.

My “why”

I am conscious of this impact that I will have on my children. That is the reason that I want to provide the best possible life for them. I want to show them that they have been created in the very image of something magnificent. I want them to see things early on that it has taken me decades to discover.

I want my children to be free.

Free of the restraints we put on ourselves. On each other. Free to pursue that which is bigger than what their peers think is possible. Free to live the amazing adventure that they were born into.

Tomorrow my long awaited son makes his debut appearance on planet Earth. As his eyes open to light for the first time and he draws those first few breaths, his adventure will begin.

I wanted to share this excitement with you.


NOTICE:

I will likely be Tweeting and updating Facebook like crazy tomorrow. My wife and I are even considering doing a little Ustream action for family members who can’t be in town (nothing freaky, just us waiting the hours before…no birthing, I promise!!!) We did this with the birth of our daughters and loved being able to interact with family and friends in a situation where they obviously could not all be sitting with us waiting for that moment. Also, you should be forewarned that I may post a ton of pictures. Haha!

I invite anyone who sees the Tweets, Facebook updates, or Ustream invitation to join in and participate.

Wish us luck!


February 4, 2011
by David Crandall
19 Comments

The fallen kingdom

The template life

Our kingdoms lie in ruin. (source: jimmyharris)

The reason for the story

Gotham is overrun by criminals. Narnia is covered in snow and the White Witch reigns. The Dark Lord has sent out the Nine Riders in search of the One Ring. The galaxy bows in fear of Darth Vadar and his Death Star. Bowser has the Princess. The Covenant has invaded Earth.

The kingdom is in ruins.

We are led to suppose that prior to “once upon a time’, things were “happily ever before”. Stories are told because something happened to change that “happily ever before”. Something bad happened and threatened the kingdom.

The story is told because of the ruined kingdom. Without a kingdom in ruin, there is no need for heroic deeds.

Our kingdom

Just like Gotham, Narnia, Middle Earth, and the rest of my examples, our kingdom is threatened.

On a global scale our kingdom experiences wars and riots outside of our control. We are grieved by ecological disasters such as mass fires and months long oil spills. Sickness and disease make nightly appearances in our news broadcasts. We hurt each other with murder, rape, theft, and unknown other ways.

The global kingdom is a wreck.

The smaller kingdoms are often little better. Job loss, recessions, inflation, mortgages, debt. Overeating, under-eating. Poverty, hoarding. Death, suicide, loneliness.

I’m not a pessimist, but the truth of the matter is that most people are not living happily ever after.

We are drawn to these stories for yet another commonality they all share.

The Rescue

We know the names of Batman, Aslan, Frodo, Luke Skywalker, Mario, and the Master Chief for a reason. When things were darkest, they appeared.

When the kingdom was in ruins, their remarkable stories took center stage.

Their actions are remarkable because of what occurred as a result of them. Good defeated evil. Light conquered darkness. The innocent were protected.

This story resonates with us because our story requires a rescue too.

Unfortunately, many will choose to ignore this.

The wisdom of Morpheus

When we encounter Morpheus for the first time, nearly every member of the human race is enslaved, serving as a battery to robotic overlords. He is one of only a small remnant of free people who remain at the center of the planet. Earth lies in utter devastation.

The kingdom has fallen.

Yet Mr. Thomas A. Anderson, like the majority of civilization, is oblivious to the full gravity of the situation. He feels something tugging at him to look beyond what his peers do, yet he can’t put a finger on it. He only knows a name.

Consider the speech that Morpheus gives as he begins to explain the fallen kingdom they are standing in:

The Matrix is everywhere. It is all around us. Even now, in this very room. You can see it when you look out your window or when you turn on your television. You can feel it when you go to work…when you go to church…when you pay your taxes. It is the world that has been pulled over your eyes to blind you from the truth. That you are a slave, Neo. Like everyone else you were born into bondage. Into a prison that you cannot taste or see or touch. A prison for your mind.

Oh that the Matrix existed only in the movies.

You were born into bondage

Our Matrix is the Template Life.

Nearly every member of our society has been infected with the belief that their duty is to live the just like the person next door to them. We are trained to work harder and make more money to feed our corporate and governmental overlords. Our lives lie in ruin as we give our best years to the machine in hopes that one day we can enjoy freedom with our remaining frail bodies.

We sacrifice our families for a better rating on annual evaluations in hopes of more money. We work long hours to climb the corporate ladder so that we can be one rung above the next guy.

For large portions of the year, we leave before the sun comes up and arrive at home long after it has set. Our children are raised by people we pay to play parent while we spend our lives with people that aren’t our families.

This is the reason we are drawn to the rescue…because we require one too

What will YOU choose?

I’m not saying that the corporate world is our robotic overlord. I AM saying that the numbness we operate under is no different than the oblivious state Neo was kept in before his rescue.

We are slaves to the status quo. We have handed our freedom of thought over to others so that we can enjoy relaxed lives. Our overlords, not the result of war, are of our own making. Our society is complacent and non-confrontational. We continue to tolerate that which we don’t approve of because the alternative requires intentionality. It requires we be uncomfortable.

The kingdom is in ruin and we’ve chosen to sleep right through it.

The question then is whether or not you will swallow the template life so that you can remain in bed and believe whatever you want?

Or will you choose a different path?

Thankfully, some of you already have.