The strategy that more than quadrupled my salary

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Has "well rounded" ever gotten you hungry for something?

Well rounded sucks. I want excellence! (source: Robert Thomson)

I was good, but not the best

I was laid off in a “workforce reduction” in April 2009. I’ve said this before and will probably say it every time it comes up, but losing my job was the best possible thing for my life and career.

The company I was at was good for my career…in the beginning. I started at nearly an entry level position and was allowed to learn some very valuable skills. After a time, I developed a few specialized skills.

I continued to try and learn more skills to become well rounded; I wanted to be the guy who knew a bunch of stuff. That would make me valuable, right? The result was that my specialized skills stopped developing and I only achieved a basic to intermediate level in a bunch of different skills.

I was good, but since I wasn’t the best I was disposable.

I often wonder if I had instead chosen to keep developing those few specialized skills, would I have been more difficult to let go? I decided that I wouldn’t make that mistake again.

How public education let us down

We’ve been trained since a very early age that we need to be well rounded.

School is set up so that it is better to get all C’s than all A’s and one F. The first scenario allows you to advance a grade, the second one does not. The F got the attention and the focus; the A’s were taken for granted.

School taught us to focus on our weaknesses even if meant neglecting our strengths.

Why my boss now loves me

I work in the technology field. I design large databases that hold a company’s data. I organize that data so that they can report off of it and know how their business is doing. I take data and numbers and organize them so that people can get answers in seconds instead of after weeks worth of hard work. I save companies hundreds of man hours with what I do.

Basically, I remove headaches. And companies pay me well for that. (I’ll tell you how well in just a few paragraphs.)

But there are seemingly basic things about technology that I don’t worry about at all. I can tell you the best ways to organize millions of lines of data, but I couldn’t tell you what type of hard drive I have if my life depended on it. I can show a company where millions of dollars can be saved (have done it numerous times) but I don’t know which processor is in my desktop computer. Ask me to identify where 80% of your profit comes from and I’ll show you; ask me about the best security solution for your computer and I’ll give you a blank stare.

My boss knows that I don’t know these things. It doesn’t matter though; he’s hired other people who DO know those things. Other people who have specialized in that knowledge. However, I know my area of expertise really well! I was able to provide my boss with a complete working solution in my first month when a previous team of “well rounded” people couldn’t complete it in four months. He has made it a point multiple times to tell me how valuable that has been.

How have I changed since the job I was let go from? I no longer try and be well rounded; I specialize. I focus on my strengths.

What’s the difference?

This is important, don’t miss it:

  • I’ve identified things in my field that matter to make me successful.
  • More importantly, I can identify those things that have little to no impact on my success.

You should also know that I more than doubled my salary at two separate times once I started focusing on my strengths.

  • The first time was in the company where I went from entry level to having some specialized skills. I was let go with a salary that was close to triple what I originally started at.
  • The second time was when I changed my strategy entirely and only focused on my strengths. That change landed me in a six figure job that was more than double the salary I lost when laid off! (Now you can see why I think being laid off was the best thing ever!)

I’m now making more than five times my initial salary at the first company! That’s well into the six figures!

Seriously? People, I’m a college drop-out making this much! You can’t convince me this strategy doesn’t work.

Don’t think I’m bragging or showing off; I’m so amazed and thankful. I tell you because I know that I couldn’t believe this if the numbers hadn’t existed for me.

What are you doing?

If you aren’t the best at what you do, ask yourself these questions:

  • Are you hoping that you are chosen because no better option shows up?
  • Are you still living like you are being graded on all subjects?
  • Are you focusing on weaknesses that don’t matter?
  • Are you neglecting a strength that DOES matter?
  • Are you trying to be a well rounded person?

If so, why?

Instead of being good at a bunch of things, be the best at one thing. Focus. Stop neglecting your strengths. Stop wasting your gifts and your life!

Choose to be amazing.

What’s in it for you?

That’s the bottom line, isn’t it? You want to know what you’ll gain from focus. You want to know where the money is going to come from.

  • It’s going to come from you being the best.
  • It’s going to come when people think of your name first.
  • It’s going to come when you are so good at something that you can name an extravagant price and people will pay it because you will do it like no other.
  • It’s going to come when you can do something almost effortlessly while the competition struggles to get to first base.
  • It’s going to come when people start wishing they were you!

Screw being well rounded!!!

Become amazing! Be the best! (Trust me, the pay is much better!)

Heroes don’t settle for well rounded.

What weakness are you focusing on at the expense of becoming amazing at a strength? What is it costing you?

  • http://ericpratum.com Eric Pratum

    Great read. This is my favorite post so far… Now, if I could just steal a little bit of your focus and get into that saving-millions mode ;-)

    On a more serious note though, I totally agree with you about the debate between breadth of knowledge, but not depth, and depth, but not breadth. I have so many interests that pull me in one direction or another that I often find myself debating internally about whether my need to focus on one specialty could/should outweigh my want to work on, read about, etc a million different subjects.

    • http://www.HeroicDestiny.com David Crandall

      It’s funny to me that I am focused now. I feel I spent my 20s with little focus and only gained it once I had a reason (i.e. wife and kids). The debate between depth and breadth is one that I took a long time to change my mind on. Having been ingrained for so long that “well rounded” and “diversified” were the best options, it wasn’t until I saw real results that I changed my mind.

      Glad you liked the post; it was an intentional application of advice you gave!

  • http://french-footprints.com Amanda Lee

    I agree with you that we should strive for excellence in whichever field we choose, but I disagree that it has to be in just one field. I am definitely of the ‘well-rounded’ group, but I strive to excel at every field. I am a housewife, so I don’t get to see how this approach works in the workforce, but knowledge is my drug of choice and learning everything there is to know about any and all topics is pure joy to me. I think that someone can most definitely be both well-rounded and the expert in their field.

    • http://www.HeroicDestiny.com David Crandall

      I’d be curious as to how someone can “strive to excel at every field”; “excel”, not just “be good at”. Do you have an example of someone who is recognized as expert and well-rounded?

      In my experience, someone can be good at a number of different things, but I have yet to meet anyone who excels at every field. Thoughts?

    • http://french-footprints.com amanda lee

      Okay, we’ve worked out our disconnect regarding ‘expert vs best’. I think it’s subjective as it is limited by location and accessibility. This does not apply to fields where geography can be side-stepped by the internet, but to fields of a more physical nature, like contruction (or your plumber).

    • http://www.HeroicDestiny.com David Crandall

      Totally agree with that! Funny how one word makes all the difference! LOL

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  • http://www.joshcrocker.com Josh

    “Heroics don’t settle for well rounded.”

    Love it! Couldn’t have been a more well-timed post.

    I love stories like this :)

    • http://www.HeroicDestiny.com David Crandall

      Thanks, buddy! Now you got me curious as to what it was well-timed with. :)

  • http://www.sherrindak.blogspot.com Sherrinda

    What happens when you aren’t sure of what your strengths are? I like to think I am good at writing, and yet I am forced to work for insurance which drains my creativity. I’m too tired to stay up late or get up earlier….I just can’t. So am I doomed to failure because I don’t do the “hard” thing? Because I refuse to sacrifice?

    Interesting thoughts.

    • http://www.HeroicDestiny.com David Crandall

      I think you might have given me an idea for a new post. ;)

      I think that being able/willing to sacrifice something that affords you a big chunk of time will likely decrease the amount of time until you reap the benefits. However, ANY amount of time that you can intentionally schedule will always allow for an improvement over doing nothing. I know you watch TV (since we’ve talked about our favorite shows together), have you considered skipping even one a week and dedicating that hour to fulfill your dreams? You can always record it (or have a friend do it) and cut out even 20 minutes of the commercials. (I know you’re always welcome to watch them at our house since you know my wife/your niece records every episode of Bones, Castle, Criminal Minds, CSI, etc.)

      I don’t think you are doomed to failure. But without being intentional, the really cool dreams may never come true. :(

      PS – You ARE good at writing!

    • http://www.sherrindak.blogspot.com Sherrinda

      Yep, you are right. I could eliminate TV and soooo reach my goals. Part of my problem still is that I am so tired from work, I don’t have the creative energy I need to write. I just want to sit and escape. Does that make sense?

    • http://www.HeroicDestiny.com David Crandall

      I do. Unfortunately, the TV is only a momentary escape. Gotta keep dreaming about that big escape! ;)

      Perhaps you could do a time specific sacrifice. Maybe give up TV for 30 days and see what you accomplish. It might surprise you how much you accomplish!

  • http://drewrieder.com Drew Rieder

    Great thoughts, David. Inspiring stuff. Focus on what matters. Do work that matters. Keep the main thing the main thing. I’m very ponderous about this. Thanks for putting your good thoughts out into the universe. Have a great weekend. Peace :-)

  • http://jenthevideogirl.wordpress.com Jen Wells

    LOVE it! I am totally digging your blog. Kudos. You are totally doing something that you are incredibly good at here on your blog – and even if it isn’t making you 6 figures now – it’s a great investment in people’s lives and hearts.

  • http://www.HeroicDestiny.com David Crandall

    @Drew and @Jen, thank you so much for your encouragement! I’m loving this medium and the ability to hopefully pour in to people. Feedback like this makes it so much more rewarding too! Thank you!!

  • Becky

    As a teacher though it pays to be well-rounded if you teach in elementary. I’m not saying that I don’t see where you’re coming from, but there are professions where it’s a plus. Of course, seeing six figures is just a pipe dream for me, so I’m not sure this applies to me anyway! :o )

  • http://cometothechamber.blogspot.com Heather

    LOVE this post. Love it. Am recommending it to all my friends.

    • http://www.HeroicDestiny.com David Crandall

      You rock! Thank you so much for the encouragement…and free publicity! ;)

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  • http://joelrunyon.com/two3 Joel | Blog Of Impossible Things

    I liked Dan’s approach to this on his last podcast concerning “unimportant” tasks. If he wasn’t excited about them, he deleted them.

    So many times we get bogged down in unimportant work, slogging away at the grindstone because we think we’re being productive when instead we could spend that time on the things that MATTER and that increase your value as an employee & producer.

    • http://www.HeroicDestiny.com David Crandall

      The fact you mentioned about us tricking ourselves in to thinking we are more productive is so true! I think that mindset affects way to many corporate settings as well as personal mindsets.

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